At Hims & Hers, our mission has always been clear: make healthcare accessible, more affordable, and more personal. What began as a simpler way to access care has grown into a technology-driven platform reshaping how care is delivered, built to support millions of people across a wide and expanding range of health needs.
Today, alongside our Q1 results, we shared something even more important: our vision for the future. A roadmap for what this company can become, and how we plan to get there.
We’ve set a bold target: $6.5 billion in revenue and $1.3 billion in Adjusted EBITDA by 2030. That number reflects our ambition – but also our conviction. It’s grounded in what we’ve already built, the trust we’ve earned, and the scale we’re starting to unlock.
These aren’t just numbers. They’re grounded in a proven model, a strong foundation, and a fast-growing, loyal customer base. More than that, they reflect the increasing role we can play in helping people take control of their daily health in the U.S. and around the world.
This is our roadmap. To get there, we’re focused on five priorities, each unlocking new ways to serve our customers more deeply and more broadly.
The future of care should be built for you, and it should feel like that. We’re already offering hundreds of personalized treatments, and we’re just scratching the surface. Over the next few years, we expect to expand that to thousands, powered by lab testing, wearable data, and AI. The goal: faster feedback, better outcomes, and care that adapts to each person’s unique needs.
We’ve seen incredible momentum in areas like weight loss, which we believe is proof that when care is simple and personalized, people engage. This year, we plan to expand into conditions like low testosterone and menopause, which affect millions. With lab testing and new treatment capabilities for providers, we’re also exploring new areas like longevity, sleep, and preventive care, all focused on helping people feel their best over the long term.
As we grow, we stay personal. Tools like MedMatch by Hims & Hers and clever routing are improving how providers engage with their patients, and we’re building AI-powered support across therapy, nutrition, and coaching, so every experience feels seamless, proactive, and human. The future of care puts people first. It connects diagnosis, treatment, and delivery in a way that feels seamless, supportive, and tailored to each individual. That’s the future we’re building.
Our collaboration with Novo Nordisk shows what’s possible when trusted medicine meets personalized care. But we’re going further. We’re building an ecosystem, connecting pharma partners, clinical providers, and our platform, to deliver the best healthcare experience possible. We’re confident in our ability to be the ecosystem player that helps everyone win, while delivering access to the best care for the people we serve.
Healthcare challenges are global, and so is demand for simpler, more transparent, more personalized healthcare. Our early success in the UK gives us confidence we can scale globally, to offer access to personalized, transparent, high-quality care to people everywhere. More on that soon.
We’re entering a new era of growth, defined by deeper personalization, broader impact, and a relentless focus on the customer. From expanding diagnostics to launching entirely new specialties, we’re evolving fast, with more speed, more precision, and more ambition than ever before.
The foundation is built. The roadmap is clear. And we’re just getting started.
Cautionary Note Regarding Forward-Looking Statements
This post includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “believe,” “estimate,” “anticipate,” “expect,” “assume,” “imply,” “intend,” “plan,” “may,” “will,” “potential,” “project,” “predict,” “continue,” “confident,” “confidence,” “could,” or “should,” or, in each case, their plural, their negative or other variations or comparable terminology. There can be no assurance that actual results will not materially differ from expectations. Such statements include, but are not limited to, any statements relating to our financial outlook and guidance, including our mission to drive top-line growth and profitability and our ability to attain our medium- and long-term financial and operational targets; our expected future financial and business performance, including with respect to the Hims & Hers platform, our marketing campaigns, investments in innovation, the solutions accessible on our platform, and our infrastructure, and the underlying assumptions with respect to the foregoing; statements relating to events and trends relevant to us, including with respect to our regulatory environment, financial condition, results of operations, short- and long-term business operations, objectives, and financial needs; expectations regarding our mobile applications, market acceptance, user experience, customer retention, brand development, our ability to invest and generate a return on any such investment, customer acquisition costs, operating efficiencies and leverage (including our fulfillment capabilities), the effect of any pricing decisions, changes in our product or offering mix, the timing and market acceptance of any new products or offerings, the timing and anticipated effect of any pending or recently completed acquisitions, the success of our business model, our market opportunity, our ability to scale our business, the growth of certain of our specialties, our ability to innovate on and expand the scope of our offerings and experiences, including through the use of data analytics and artifical intelligence, our ability to reinvest into the customer experience, and our ability to comply with the extensive, complex and evolving legal and regulatory requirements applicable to our business, including without limitation state and federal healthcare, privacy and consumer protection laws and regulations, and the effect or outcome of litigation or governmental actions in relation to any such legal and regulatory requirements. These statements are based on management’s current expectations, but actual results may differ materially due to various factors.
The forward-looking statements contained in this press release are based on our current expectations and beliefs concerning future developments and their potential effects on us. Future developments affecting us may not be those that we have anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) and other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, those factors described in the “Risk Factors” section of each of our most recently filed Annual Report on Form 10-K, our most recently filed Quarterly Report on Form 10-Q, and any of our subsequent filings with the Securities and Exchange Commission (the “Commission”).
Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and that our actual results of operations, financial condition and liquidity, and developments in the industry in which we operate may differ materially from those made in or suggested by the forward-looking statements contained in reports we have filed or will file with the Commission, including our most recently filed Annual Report on Form 10-K, our most recently filed Quarterly Report on Form 10-Q, and any of our subsequent filings with the Commission. In addition, even if our results of operations, financial condition and liquidity, and developments in the industry in which we operate are consistent with the forward-looking statements contained in such reports, those results or developments may not be indicative of results or developments in subsequent periods.
