Hims & Hers Launches New Line of Volumizing Shampoos and Conditioners

January 18, 2023

New volumizing shampoos and conditioners from Hims & Hers were developed specifically to boost the volume of fine, flat, or limp hair.

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New volumizing shampoos and conditioners from Hims & Hers were developed specifically to boost the volume of fine, flat, or limp hair.

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Today, Hims & Hers announced a new line of thoughtfully crafted volumizing shampoos and conditioners that are formulated with Biovolume 128™, which has been shown to increase hair volume. These vegan, paraben-, phthalates-, sulfate-, dye- and cruelty-free formulas have been developed specifically to boost the volume of those who have fine, flat, or limp hair.

“Providing products and treatments specific to people’s individual needs is the guiding light as to how we are moving our company forward,” said Lindsey Roberts, Senior Director of Innovation at Hims & Hers. “We want everyone to feel like they have options when it comes to their health and wellness care, and this in particular, is a testament to providing people with more choices when it comes to improving their hair, and ultimately, their confidence. We’re so proud of these new formulas and look forward to hearing from customers who experience a boost in hair volume as a result.”

Starting today, anyone can purchase the following new products through ForHims.com or ForHers.com, as well as from a variety of retailers nationwide, including Walgreens. 

Volumizing shampoo and conditioner
  • Hims Max Volume Shampoo:
    This citrus spice scented shampoo leverages Biotin and Rice Protein to strengthen and separate strands, pumping up the overall volume.
  • Hims Max Volume Conditioner:
    Also featuring a citrus spice scent, this conditioner softens hair and infuses moisture without weighing hair down.
  • Hers Full Volume Shampoo:
    This lightweight, coastal cedar citron scented shampoo will lift up roots and separate strands, providing more overall volume.
  • Hers Full Volume Conditioner:
    The coastal cedar citron scented conditioner fights frizz and infuses weightless moisture.

The shampoos and conditioners can be purchased as a kit or separately, but it is recommended to use both the shampoo and conditioner.

Developed with dermatologists to ensure the best combination of ingredients, each of these new products contain Biovolume 128™, a natural hair volumizer. Other main ingredients include Biotin, Hydrolyzed Rice Protein and Argan Oil.

The new shampoos and conditioners expand on an existing line-up of  hair care products from Hims and Hers, including Biotin Builder Gummies, Thick Fix Shampoo and Conditioner, Triple Threat Shampoo and Conditioner, Minoxidil Foam and Drops, Rapid Repair Hair Mask, Detox Scalp Scrub, and prescription offerings oral Minoxidil, oral Finasteride, oral Spironolactone, and topical Finasteride and Minoxidil spray. Anyone interested in a prescription product is required to complete a free online consultation with a licensed healthcare provider through the Hims & Hers platform. The medical provider will determine if prescription treatment is appropriate.

max volume shampoo

For more information on Hims & Hers hair offerings, visit https://www.forhims.com/hair-loss and https://www.forhers.com/hair-loss.

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Jen Treadwell

press@forhims.com