For nearly a decade, I've believed that the biggest opportunity to reinvent healthcare won’t happen in a hospital. It will be in everything that happens before someone ever needs one. That belief is why I co-founded Eucalyptus, a trusted global digital health platform that has facilitated nearly two million consultations since 2019. And it's the same belief that's now bringing Hims & Hers to Australia for the first time.
Today for the first time, Hims is officially serving customers in Australia, with the local rebrand of Pilot. This marks a critical starting point. Men's health has long been an under-served, often stigmatised corner of healthcare. Australian men are still far less likely than women to see a doctor regularly, and issues like sexual health and hair loss are often ignored until they take a toll well beyond the physical. Closing that gap is exactly why Hims exists. It's one of the most trusted names in men's health globally, serving millions of men across sexual health, hair loss, weight management, and more. Today, that same innovative, proactive, judgement-free model — and the clinical rigour behind it — is available to Australians for the first time.
Preventive care is the point
Too much of healthcare, in Australia and everywhere else, is built to respond after something has already gone wrong. National health systems are designed to support people in times of need and crisis. But the institutions that make up those systems — the hospitals, the emergency departments, the specialists with month-long waitlists — work best when they're treating the people who truly need them, not absorbing the volume that can be managed elsewhere.
That's a core mission behind Hims & Hers, and it's why I'm so energised about bringing the platform to Australia and to more markets around the world. We can help more people stay and feel well for longer, so that the public systems Australians rely on remain strong for the people who need them most. Sexual health, hair loss, weight management are exactly the categories where early, consistent, judgement-free care can be managed directly with the customer through consumer-first approaches like digital health. That's not just better for the individual. It's better for the system around them and those that support it.
Why Australia, why now
Australia is a natural next step in Hims' global growth strategy. Building on a strong foundation across North America and Europe, this entry positions Hims & Hers to lead the next era of digital health in a country that's moving fast. Australia's telehealth sector alone is projected to grow to USD $2.56 billion by 2034. We expect the Australian market to play an important role in helping us reach $1B in international annual revenue within the next three years.
But this isn't just about market timing. Nearly 30% of Australians live in regional and rural Australia, , where getting care for some of the most important health issues men face has too often meant a long drive, a long wait, or simply going without. Pairing Pilot's local trust and clinical expertise with Hims' proven digital platform changes that equation, bringing personalised, high-quality care to more Australians.
What's changing, and what isn't
Current Pilot customers will keep everything they already valued — the same care team relationships, the same platform they know — while gaining the clinical rigor and track record that has made Hims a trusted health partner for millions of men around the world.
We're also introducing combinations of care that bring together treatments that some customers previously received separately, including for premature ejaculation and cholesterol management. Patients will also gain access to new clinical pathways across multiple treatments and innovative formulations.
For Australians, with Australians
Serving Australian customers well means building with local leadership, local understanding, and specialised medical expertise from day one. Every Australian customer will interact only with Australian medical providers, who understand local context and needs. As part of my global purview, I'll be overseeing Australia alongside Gus Wood, General Manager of Australia, and we're fortunate to have Dr. Matt Vickers, a leading, practising GP, serving as our Chief Medical Officer in Australia.
This is the first of several global brand transitions we'll be rolling out following the Eucalyptus acquisition this year, and I couldn't be more excited to lead it. More to come soon.
Cautionary Statement Regarding Forward-Looking Statements
This communication includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “anticipates,” “expects,” “intends,” “plans,” “decides,” “may,” “will,” “likely,” “potential,” “future,” “over time,” “coming,” “hope,” or “should,” or, in each case, their negative or other variations or comparable terminology. There can be no assurance that actual results will not materially differ from expectations. Such statements include, but are not limited to, statements regarding Hims & Hers' expansion into Australia, our long-term financial targets, revenue expectations with respect to the Australian market, the transition from Pilot to Hims, including available offerings, future global brand transitions, and assumptions relating to the foregoing. These statements are based on management's current expectations, but actual results may differ materially due to various factors.
Forward-looking statements are neither historical facts nor assurances of future performance. Instead, the forward-looking statements contained in this communication are based on our current expectations, assumptions and beliefs concerning future developments and their potential effects on us. Future developments affecting us may not be those that we have anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) and other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, uncertainties relating to our ability to successfully integrate Eucalyptus and rebrand Eucalyptus’ brands, and the timing thereof; uncertainties relating to the transition from Pilot to Hims, including our ability to retain Pilot's existing patients and provider relationships through the transition; our ability to achieve anticipated revenue, growth, and other benefits from our expansion into Australia and other international markets; competitive dynamics in the Australian men's health market; our ability to achieve our long-term financial targets; risks associated with international operations; changes in the application, interpretation and enforcement of healthcare, consumer protection, privacy or other laws and regulations applicable to our business; and other factors described in the Risk Factors and other sections of our most recently filed Quarterly Report on Form 10-Q, our most recently filed Annual Report on Form 10-K, and other current and periodic reports we file from time to time with the Securities and Exchange Commission.
Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. The forward-looking statements contained in this communication are made only as of the date of this communication. We undertake no obligation (and expressly disclaim any obligation) to update or revise any forward-looking statements, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and that our actual results may differ materially from those made in or suggested by the forward-looking statements contained in this communication.
