Introducing Hims in Germany

October 20, 2026

Hims launches in Germany, bringing comprehensive weight-management care to millions of men

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Hims launches in Germany, bringing comprehensive weight-management care to millions of men

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Today, Hims is launching in Germany, as we deepen our investment in men’s health in the market, starting with weight management care.

Obesity is a serious and growing health concern in Germany. Nearly one in five adults live with it, and more than six in ten men are overweight. Yet support can be hard to access. Statutory health insurance generally doesn’t cover weight-loss medications, so the cost often falls on the individual. And among adults who have tried to manage their weight, more than 75% did so on their own, with little professional support. Forty-two percent said they didn’t want to discuss their weight with their GP, most often because it didn’t feel urgent enough or because they felt a GP isn’t the right place for it. 

We believe weight care works best when it is ongoing, personal, and medically supervised. Through Hims, men can begin with a private online consultation, with every prescribing decision made by a clinician licensed in the EU alongside ongoing support. Where in-person care is the better next step, patients are directed to connect with their doctor. Our aim is to complement existing health systems, not replace them, by making it easier for more people to get the timely, expert support they need.

We approach every market the same way: with respect for local regulation, and alongside trusted local teams and clinicians. We are investing here for the long term.

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Susan Cadrecha

press@forhims.com