The Problems We’re Solving in Healthcare

October 22, 2025

Hims & Hers is building a system that learns from every interaction and helps people feel seen and supported in their care.

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Hims & Hers is building a system that learns from every interaction and helps people feel seen and supported in their care.

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Since joining Hims & Hers earlier this year, I’ve spent a lot of time thinking about why getting healthcare still feels so complicated, and what it would take to make it feel simple, human, and connected. What I’ve learned is that the biggest challenges aren’t just medical. They’re problems of fragmentation, of broken feedback loops, and of impersonal technology.

So much of healthcare today still feels like work.
It’s easier than ever to find care online, but harder than ever to start care that actually feels right. People search endlessly, compare dozens of options, fill out form after form, and somehow still end up unsure of what to do next. The process feels designed for systems, not for humans.

Instead of being guided, patients are left to navigate a maze of static intake forms, lengthy questionnaires, and disconnected experiences that make healthcare feel more like bureaucracy than care. The choices are overwhelming, and the design often assumes people already know what they need, when in reality, most are just trying to understand what’s happening to their own body.

What should feel like a moment of help instead becomes a series of tasks: click here, upload that, wait for someone to reply. And by the time they do, many people have already given up. The result is a system that delivers access without understanding, a front door that technically opens, but rarely welcomes you in.

Even once someone starts treatment, the support often ends there.
Often no one checks in to see how they’re doing. Questions can linger in inboxes or go unasked entirely. Small doubts, a side effect, a missed dose, a moment of hesitation, slowly pile up until people quietly stop their treatment altogether. Not because they want to, but because the care system isn’t built to meet them halfway.

For many patients, it’s an incredibly lonely experience. They start out hopeful, but once the prescription is written or the visit ends, the connection fades. There’s no gentle nudge, no human follow-up, no reminder that someone’s paying attention. The result is a breakdown in trust, and in outcomes.

On the clinician side, it’s just as frustrating. The signals that could make care safer and more personal, how patients respond, where they struggle, what they need next, often never make it back to the provider. That feedback loop is broken. Care becomes a one-time event instead of a continuous relationship, reactive instead of proactive, when it should be the opposite.

And while technology has brought huge advances, it’s also created new kinds of noise.
The industry has built endless apps, portals, and chatbots meant to make care easier, yet many of them end up adding friction instead of removing it. Generic tools that promise convenience often trade away the very thing people need most: connection. A system that should feel personal starts to feel procedural, built for efficiency rather than empathy.

Healthcare isn’t a customer service ticket. It’s deeply human, full of uncertainty, vulnerability, and questions that don’t fit neatly into multiple-choice boxes. When technology forgets that, it risks turning care into a transaction instead of a relationship.

People don’t just want faster answers, they want better ones. They want to know the guidance they’re getting is credible, that their information is safe, and that whoever, or whatever, is helping them actually understands their story. The real opportunity in healthcare technology isn’t just to automate tasks, it’s to earn trust, and to keep it.

That’s what we’re focused on fixing at Hims & Hers: making it simpler to access and start care, easier to stay with it, and more natural to trust it. Not replacing clinicians, but giving them better tools. Not automating care, but making it more human. For those who need care, that means a system that looks out for them rather than waits for them to reach out. For clinicians, it means having intelligent tools that make their work easier and their impact greater. And for our business, it means creating a closed-loop learning system. Every interaction, every piece of provider feedback, becomes a signal that makes the entire platform smarter. This creates a powerful data flywheel that drives better outcomes, deeper trust, and sustainable, compounding growth.

What excites me most is that we already have the foundation, a passionate team, a trusted brand, and a platform that millions use every month. Now the opportunity is to connect it all: to build a system that learns from every interaction and helps people feel seen and supported in their care.

That’s the work ahead, and I’m excited to share more soon about how we’re building toward it, safely, thoughtfully, and with the same care we expect from the healthcare system itself.

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Jake Martin

press@forhims.com