How We’re Becoming the Leading Global Consumer Health Platform

February 19, 2026

With a strong foundation already in both North America and Europe, today puts us on the fast track to becoming the leading global consumer health platform.

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With a strong foundation already in both North America and Europe, today puts us on the fast track to becoming the leading global consumer health platform.

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With the trust of nearly 2.5M customers, we’ve built a business in the US that demonstrates the need for simple, proactive care isn’t limited to any single specialty, condition, budget, or geography.

It’s more clear than ever that the individual has become the most important stakeholder in the industry – and building a platform that they can depend on is how you change an outdated system.

Last year, I said that the value of what we’re building for customers at Hims & Hers isn’t restricted to borders. That’s even more true today as we announce we’ve agreed to acquire Eucalyptus, an international innovator in consumer health.

Eucalyptus – the parent company of several consumer-beloved brands across Australia, the UK, Germany, Japan, and Canada – isn’t just a way to enter new markets for us. We've built a strong business in the US and established ourselves as a market leader. That momentum gives me confidence that our next step is expanding our brand abroad, where we can meet more people where they are with a care experience that feels not only simple, but human.

CEO Tim Doyle and his team at Eucalyptus are leaders in the industry because of their track record of efficiently entering new markets and as well as their customer-first approach, clinical rigor, simple digital experience, and local regulatory expertise. They approach healthcare just like we do: with the customer at the center of every decision. Combining their capabilities with our gold-standard platform means we can reach more people with care built for their unique needs, without ever sacrificing on the high standards they should expect. And as more biotech innovators, diagnostic companies, and leading drugmakers look for a partner that can help them reach more people with innovative new treatments, joining forces with Eucalyptus doesn’t just strengthen relationships that already exist – it will create opportunities for more in the future.   

Healthcare challenges are global, and so is demand for simpler, more transparent, more personalized healthcare – but how that comes to life will look different for each market. That’s why we’ve always taken a local-led approach to global expansion, where we partner with experts to enter new markets in a way that makes room for the nuance of each territory.

We did that with ZAVA and Livewell, and as a result, we’ve built a robust international foundation. Eucalyptus has a track record of efficiently entering new markets, and together we plan to continue that pattern. Today puts us on the fast track to becoming the leading global consumer health platform, helping more people feel the impact of care that puts them at the center: something that feels like a luxury without costing like one. 

I’m so excited to welcome Tim and his team to Hims & Hers after closing. Together, we’re expanding to make sure the day where everyone can access care that puts them in control of their health arrives sooner rather than later. 

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Abby Reisinger-Moley

press@forhims.com