America’s wealth gap has turned into a health gap.
Next Sunday, we are stepping onto the nation’s biggest stage at the Big Game to make one thing clear: proactive, life-changing care should belong to everyone. For too long, the ability to take control of your health and longevity has been a well-kept secret for the wealthy. We’re here to say that the era of health as a luxury good is over.
“Rich People Live Longer” centers on the reality that America’s healthcare is a tale of two systems: one elite, proactive tier for the wealthy, and a broken, reactive one for everyone else. Recent research shows that people living in the top 1% live 7 years longer, on average, than those living in the bottom 50%, based on median household income.1 This disparity makes the spot more than just a commercial; it is a vital conversation starter to help bridge the information gap that has kept high-quality, preventive healthcare behind a velvet rope. We believe that everyone needs the awareness - and the tools - to demand the same level of healthcare as the wealthy.
At Hims & Hers, we don’t shy away from uncomfortable truths, and we fully expect this ad will ruffle some feathers. When you challenge a status quo that has existed for generations, the establishment talks back. But it’s a small price to pay to expose a glaring, unfair reality: getting and staying as healthy as possible remains an exclusive privilege for those who can afford it. If our message makes the industry uncomfortable, it’s because their profits rely on the many but benefit the few.
Grammy, Emmy and Academy Award-winning artist Common is lending his voice to the spot. His work as an activist has focused on expanding access and opportunity for underserved communities. Known for addressing inequality through both his art and advocacy, Common’s voice underscores the urgency of building a healthcare system that works for everyone.
Our model is built on a simple, transparent principle: we succeed only when our customers do. That shouldn't be a radical idea, but in the U.S. healthcare system, it’s a novelty. Traditional healthcare profits are often unrelated to whether a patient actually gets better, and at worst, those profits are tied to customers staying sick. That model is outdated, inefficient, and frankly, wrong. This is especially true today, as ordinary people are forced to make impossible choices due to the rising cost of living.
At Hims & Hers, we’ve built a platform designed to strip away those barriers, bringing access to high-quality, personalized care directly to the people who need it most. Labs by Hims & Hers offers customers access to tests that measure key health markers over time and a test that can detect cancer early along with doctor-developed action plans that can power real shifts in health outcomes. Metabolic health issues, such as heart disease, stroke and diabetes, are the leading cause of death in the US, and through Hims & Hers, microdose treatment plans can help balance side effects and encourage longer-term adherence. While clinician-guided support for hormone health across testosterone, perimenopause and menopause are designed to help individuals manage side effects, feel better with age, and get the most out of life.
Healthcare should be three things: proactive, personalized, and affordable. It’s time to stop accepting that only the wealthiest can access the "gold standard" of care. Hims & Hers is building a future where every American has access to the tools to live a healthier, fuller life, no matter their zip code or tax bracket.
The conversation starts now.
